Tag: brand building
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The Alcohol Industry’s New Hangover For decades, the alcohol industry has been a reliably adapting to shifting tastes from martinis to microbrews. But as of mid-2025, the entire industry—from global beer conglomerates to craft distillers and heritage wineries—is grappling with a foundational challenge that can’t be cured with a simple rebrand. A confluence of shifting…
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Picture the scene: a customer stands in the wine aisle, faced with a veritable wall of bottles. Hundreds of choices from dozens of countries, all vying for their attention. For the average wine drinker, who may not know the difference between a Merlot from Pomerol and one from Paso Robles, what’s the single most influential…