Category: Trends
-
The Alcohol Industry’s New Hangover For decades, the alcohol industry has been a reliably adapting to shifting tastes from martinis to microbrews. But as of mid-2025, the entire industry—from global beer conglomerates to craft distillers and heritage wineries—is grappling with a foundational challenge that can’t be cured with a simple rebrand. A confluence of shifting…
-
Picture the scene: a customer stands in the wine aisle, faced with a veritable wall of bottles. Hundreds of choices from dozens of countries, all vying for their attention. For the average wine drinker, who may not know the difference between a Merlot from Pomerol and one from Paso Robles, what’s the single most influential…
-
In the evolving landscape of consumer preferences, non-alcoholic beverages are no longer just an afterthought; they are a vibrant, rapidly growing category. From sophisticated mocktails to artisanal sparkling teas and functional wellness drinks, these beverages are capturing the hearts (and palates) of a diverse audience. Yet, when it comes to marketing, many brands struggle to…
-
For decades, the clinking of ice in a character’s glass or the prominent display of a liquor bottle has been a subtle yet powerful tool in an alcohol brand’s marketing arsenal. Film and media have long offered a glamorous backdrop for these products, weaving them into narratives and associating them with desirable lifestyles. However, the…
-
In a world brimming with choices, what makes us reach for a particular bottle of whisky, gin, or rum? Often, it’s more than just the liquid inside. It’s the narrative woven around it – the history, the craft, the legend. The intersection of spirits and storytelling is a potent space where brands don’t just sell…